Free checklist to help you save time while adding content consistently to your website. 

Brand Consistency & Website Content

The first thing you should focus on is consistently adding content to your website. By that, I don’t mean once or twice a year. If you are not consistently adding content to your website, a good place to start so that you don’t get overwhelmed and quit is to start adding content once a month.

Come up with a System

While adding content to your website once a month is a good starting place, the end goal should be to increase this over time to every week or every two weeks.  Don’t forget that by consistently adding content to your website, you’ve also created information so that you can easily create a newsletter to send out at the same time.  A lot of times what I do is once I post my blog, at the same time I send a newsletter out with a short bit about what the blog has in it and a link to it.

Your customers want to know your Specials!

Make sure that you’re sending your customers and your potential customers that are on your email list your specials that you have.  You don’t want a customer coming in and finding out that they missed the special by a day because you didn’t send out the newsletter and let them know about it!

Building Loyalty with Brand Consistency

When your customers see your emails coming in regularly, they begin to expect them.  Customers will know that you’re going to talk about specials, seasonal items and new items they may not have heard of.  This really helps build that brand loyalty by keeping you in their mind.

Don’t forget, if you’re sending out your newsletters, and maybe not all the time they get opened by everyone that you want to see them, that’s OK!  Don’t focus so much on this because you are getting to their inbox and while they may not open and read the full content because they might be busy, they’re always seeing that you’re sending them useful information. This means that when the time comes and they need your products and services, you’ll be right there in the front of their mind because you’ll have consistently sent them information, whether they read every single email or not.

Bonus Tip: Brand Consistency

When you consistently add content to your website, it is helping with your ranking on search engines. What’s that called is SEO, Search Engine Optimization. What that means is that you are helping your organic or unpaid search and reach on Google and the different search engines.  This is really one of your goals because you want to make sure that when people search for things that you offer, the services and products in your area, that you are coming up in those results. One of the ways that Google, their algorithm works, is they look to see who is putting out consistently fresh content, and that’s one way to make sure you’re doing that is to do your blog and your newsletter to make sure you’re telling your customers what you have to offer, that is specials and also different product information.

One of the ways that Google, their algorithm works, is they look to see who is consistently putting out fresh and useful content.  Creating a blog at lease every two weeks and letting your customers know about it, can boost your SEO!

A lot of times the reason that people do not consistently add content to their website is because it’s very time-consuming.  Make sure to download my free checklist and plan to attend the Alpharetta WordPress Meetup on April 19th where I’ll be speaking in depth on this topic.

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