Brainstorming Social Media Content

7 Ways to Brainstorm Content Ideas for Your Social Media Calendar

You probably know that you need to share created content along with the curated content on social media platforms.  The biggest issue can be exactly WHAT to create that will resonate with your customers and potential customers.

I’ve come up with 7 content ideas to help you out.  As you can see, some are quick ways and others may take more time.

Industry Influencers

Make sure to curate content from Industry Influencers.  For instance, go to PetMd.com and find some great articles to share.  You’ll find great articles about poisonous plants for cats/dogs.

You’ll also find useful articles like why cat’s need play.  Pet Sitters can share the article and let their clients know how important it is for their cat and how they spend quality time playing with cats and it’s not just a drop in for a feeding.  You have an opportunity to differentiate yourself.

Competitors

Don’t get worried here.  I’m NOT asking you to copy or imitate your competitors.  However, you should check out what they are doing on social media to get some ideas.  You have an opportunity to then do it better, much better!  One warning here: do not dwell on what competitors are doing.  You can simply use them as another idea resource.

Blog/Vlog

If you don’t have a blog or vlog (video blog) you need to get one now!  Finish reading this blog and then go get one!  Blogs are a great tool to use to show your clients and potential clients that you are the authority on the subject so they keep coming back for more information.

As I discussed in a previous post, make sure they are Evergreen.  This way it’s not just one and done, but it’s content you can share constantly!  You’re filling up that social media calendar!  You’ll want to automate this and I’ll cover that in a future post.

#Hashtags#

Searching by hashtags may have started with Twitter, they’re used on most social media platforms.  You can find popular hashtags and use them as ideas for posts.  Here are some examples: #WhiskerWednesday #ThrowbackThursday #TongueOutTuesday #JellyBellyFriday

These are so great for pet pictures!  Aren’t we in the best industry?

Customers

Are you listening to what your customers are asking you?  Chances are that if one customer has a question, another probably does too, but just hasn’t asked.

Customer questions can be a great blog topic that can then be shared on social media!  Pay attention to what’s being asked.

Pictures & Quotes

People love inspirational quotes and they love pets.  Put the two together and you have a great social media post!  You can use inspirational quotes or pet-specific quotes.  It doesn’t take long to add some text to a picture and schedule it to post.

Behind the Scenes

Make sure you take some pictures or short videos during your day.  Everyone loves a behind the scenes post, especially if it has their pet in it.  If you post pictures, make sure the owner knows you’ve posted it (tag them if you can) because they are very likely to share it to brag on their fur kids!  This gives you organic social media exposure!

Bonus Tip!

Put your logo/website on those pictures!!!  If you share a picture and your clients share it, and others share it, you want to make sure you get the credit for it because at some point it won’t show that you were the original poster.   You want your information directly on the picture so you’ll get the credit (social reach)!  This can be easily done on your phone or via Canva.com

I’ve got a FREE Content Creation Checklist to help you plan your posts.  It’s on my YouTube video above.

Do you have any other content ideas? Share them in the comments!

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