Many businesses use November and December to plan for the coming year, however for pet businesses, that can be the busiest time of year. Who has time for planning? This is especially true of groomers and pet sitters.
When planning your Social Media, anytime is a good time to Just Do It! It can be an aspect that is forgotten and overlooked because of your busy schedule. Let’s face it, when you’re running your business, you can get caught up in the daily tasks that you don’t make time for some important big picture items.
Social media for your pet business, if properly planned, can grow your business exponentially. Especially in 2017 where the first stop is on a social media platform to check out a business prior to using their services. Social media cannot be overlooked or ignored. It’s best to stay ahead of the curve. Check out my YouTube below that includes a FREE template to download.
How do you plan your Social Media?
The first step is to have monthly topics. You should ideally have the next 6 to 12 months of topics planned out. This makes for a more cohesive strategy. Just brainstorm a list of topics you want to share with your clients and potential clients. Make them relevant to your business and tell them how you can help.
For instance, a groomer can talk about the importance on a pet’s health regular nail trims can be. You can give them tips to help them, but let’s face it, most people will choose to have someone else do them. That’s where you come in. They’ve heard all of your tips on the importance of nail trims and how you do it differently to reduce stress for their fur babies. You can then remind them to come in for their nail trim. Better yet, have a yearly package they can buy of 12 for the price of 10!
Organize your Topics
When you list out all of your yearly topics you can also see a more cohesive strategy form. You may notice that there is an order or flow that makes more sense and that goes a long way in showing your audience and clients that you’re serious about what you do.
For instance, a trainer may begin one month with the discussion of a few basic commands. The next month would be a progression of that, possibly interactive toys to play and chew so that they don’t chew up shoes and furniture. It might be a bit choppy to go right from basic commands to off leash training tips.
Yearly, monthly and weekly planning
You start out with your monthly topics for the year and then break those down into weekly tips. This makes it so much more manageable. You have one overall topic and four big tips to discuss. You’ve now gone from 12 topics to 48! Your audience will know what to expect from you and keep coming back for more.
Now that you have your topics, don’t forget the most important part – implement them! Having a written calendar and planner in invaluable to this for your business. Make sure you are following me on Periscope and Facebook Live. I’ll be sharing even more tips to help you plan your social media for the year ahead.
Just because you have written down topics for the next 12 months and put them in order, it doesn’t mean that you cannot make any changes as the year progresses. This is the best part of being an entrepreneur or small business. The flexibility to realize that new opportunities may arise and a monthly topics CAN and SHOULD be changed to reflect this!
Is this a bit overwhelming for you? It can be hard enough to run your business, but do you run out of time to properly plan your social media strategy? MuttButs can help! This is what I do for small business. Whether you are looking for a full plan of creating content, including video and blog posts, or if you need help on a specific platform (or three). I offer full content creation plans and ‘a la carte plans. Contact me today for a FREE 15 minute Social Media consult for your pet business.
Blogs on this site may contain Amazon and other affiliate links, which means that if you click on one of the product links, I’ll receive a small commission.