Free checklist to download – everything you need to take to your next event.
Live Stream Events
Are you using Live Stream at your events? Whether it’s vendor events, networking events or fundraisers, you definitely should be! It’s estimated that within the next two years, 90% of all online traffic will be video! WOW! This is not a trend you want to miss out on.
I recently attended BlogPaws in Myrtle Beach, SC and had a blast. I also made sure to live stream from the conference so that others that weren’t able to attend could get a better feel for the event and make sure to go to the event next year.
First off, you need to make sure you use live stream to advertise beforehand. Go live and tell all of your followers about the event that you’re going to be attending and make sure they know all of the details so that they can either attend or plan to watch some of your broadcasts.
This is especially good PR when the organizers ask how people found out at the event and they are told that they discovered it through your live stream!
Secondly, while you’re at the event, go ahead and go live from your booth and talk about your different products and services. If you have any specials or seasonal items, don’t forget to mention them. Even if someone isn’t at the event, they can DM you and place an order!
Connect with Others
Connect with others and share the love! When you’re out at an event, what you want to do is go around to all the other vendors there because chances are, there aren’t going to be very many people live streaming the event. You will stand out and people will remember you.
Go around and talk to the vendors and ask them about their business and basically give them a shout out on live stream. They really like that and a lot of times they’ll share your live stream with their followers as well. Don’t forget to take business cards with you with your social media link so they can easily find it.
Connect with the Organizers
If there is a DJ or anyone who is talking at the event over the speakers, make sure you let them know that you’re live streaming. They may announce at the event that you are going to be live streaming and to follow you on social media.
For instance, at a recent event that I was at for pet adoption. I made sure to let the event DJ, Greg Talmadge, know that I was live streaming on Facebook Live and Periscope. Every time he mentioned the vendors, he mentioned me and to follow me on social media because I was live streaming at the event. That’s easy PR for you and you can even increase your social media following.
If you are at an event for charity or organization that the event is going to help by raising funds for, make sure that you tag them. Share the event and let people know that the event is either a charity event or raising funds for a specific non-profit.You may even get more people come out to the event that weren’t aware of it before. A lot of people like to hear about that and like to know about events like that. If you have any non-profits or charitable organizations that the event is going to raise funds for, make sure you talk about that. Tag them in your live stream as well.
I love events that raise funds for animal non-profits and make sure to spread the word as much as I can.
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