Pet Business Marketing Calendar
Is your 2019 Marketing Calendar complete for your Pet Business? Let’s go over some tips to help you plan your marketing strategy for the next year! This is a great way to Plan Ahead. You don’t want to work on specials or promotions at the last minute and be rushed.
One of the worst things you can do with your schedule is to start each day with a “What am I going to work on today?” strategy. Planning is key to bringing all of your marketing together in one concise strategy.
I often talk about planning your blog topics out for the next year and the same is true for marketing your specials and promotions.
There are numerous online tools that you can use to help you plan your marketing calendar for your pet business. I use a mix of online and hand written tools.
I like to use a wall calendar with the entire year laid out for me to glance up at and see what’s coming up. This is my main outline with my primary tasks. I then add those to my Google Calendar and set up notifications.
If you have your full year laid, then you know well in advance what you have coming up and can plan your specials and promotions along with the images and copy you will need. No more rushing at the last minute to get an email campaign ready because you haven’t gotten your images ready.
OK, I couldn’t go long without talking about my Rocketbook! As I’ve discussed before, I use my Rocketbook to Bullet Journal. This means that I have 2-3 weeks of tasks written out on the days they need to be completed. I get all of this from my wall calendar and Google calendar.
If you want to find out more about how I use my Rocketbook, check out some of my YouTube videos.
You should also have all of your processes written down. This will help you remember every item that needs to be completed. For instance if you have a sales promotion, you’ll know the full list of items that need to be done and when they need to be finished by. You may have an email newsletter, social media posts, Facebook Live, Facebook/Instagram Ads, etc. Each one of these has it’s own timeline and tasks to be scheduled for the promotion to run smoothly.
If you have employees or outside contractors that you assign tasks to, you may want to check out some online tools that allow you to manage projects and assign tasks to specific people. You’ll be able to tell where you are in the project and when people complete their task. Two popular tools are AsanaandTrello. They both have free versions to try out.
Your Next Promotion
Let’s say that you have a pet sitting business and want to run a Valentine’s Day special. You’ll focus on couples going out for dinner that have a dog and don’t want to worry about staying away for too long. You can run a promotion to get them to schedule their dog for a walk and potty break so they can relax and enjoy the evening. You can even let them know that you’re going to be making homemade heart shaped dog treats so their dog will get their own special treat on Valentine’s Day!
You’re going to want to promote it well in advance for those that plan and make reservations, but continue to promote it for those that are last minute planners (this will give them a nudge!). You’ll want to decide all of the details, images and text in advance so that you reach them before the competition! This is where your marketing calendar and tools will help you get an edge on the competition.
Plan it – DO IT!
You can’t just plan everything and not follow through! You have to plan it and then Do It! Remember when making your marketing calendar for your pet business that you should have a list of processes to start with. These are fairly consistent and contain the tasks for each project you work on. How far into 2019 have you gotten on your marketing calendar?
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