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Why am I doing this social media thing anyway?
Many companies, especially small businesses, wonder if they need to be on every social media channel and what it’s really doing for them. That’s what this post is all about.
Over 40% of consumers say that social media posts can impact their purchasing decision. That’s why it’s important to be on social media and be active!
I don’t mean that you need to be on every single social media platform. You need to find out where your ideal customers are at the most and go to that platform.
I recommend choosing two platforms to really focus on for your business. Facebook has so many users that it’s usually the primary social media platform that businesses tend toward.
The second one should be the platform that your customers and potential customers are active on. Instagram is a favorite for me!
Social media links may not directly impact your SEO on Google, but they do have an indirect relationship. A key focus is to post great content that gets more likes, shares and comments. This “boosts” your social media reach and your content gets in front of more eyes.
This is why you shouldn’t just curate content but create it as well. Curated content is sharing content someone else created. While that helps build your audience, the reason you are building your audience is so they can see your content.
When you schedule your posts, make sure that your created content is set to repeatedly share. Not every day, but a blog post can be shared every few weeks. You never know it will come up in the feed of someone that hasn’t seen it before.
Grow like a weed
You should use your social media post in order to grow your customer base and increase your visibility. You can do that through running promotions or ads on social media. The more people that are interested in your material, the more people that are going to be coming to your website. Just don’t forget to tell them to go there! Not every post, but at least 30% of your posts should be sales related.
Leveraging Social Media
Know your audience, know how to target them, and also set goals. Who are you going to target? What is your specific goal?
Using social media to get customers interested, get them on your email list, lead them back to your website and in the end get them to make a purchase. That’s what social SEO is all about.
Again, over 40% of consumers say that looking on social media can impact their purchasing decisions, so make sure that you remember this when you are posting on social media. Have a plan.
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