Social Video and Your Business Marketing Plan
Social video is using a complete marketing plan to integrate video and use that to increase engagement and social activity for your business. There are numerous ways you can incorporate social video into your marketing plan.
People love stories, they like knowing exactly why and how you started in your business, and what it is that really makes your business special and unique. It’s important to have a video that tells your story, so your viewers know what you’re all about.
#ILoveLiveStream With Facebook Live, Instagram, Periscope, all of the different Live Stream platforms, you can have so much fun with it. It can really help your audience, your potential customers, and customers get to know you a lot better.
You’re doing it live and they get to see everything, including any mistakes. Your audience actually enjoys seeing them and it helps you build the know, like and trust factor much faster.
Make sure that you include videos that tell about your products or services. Make sure you emphasize what it is that makes you different and unique. You can include a How To in this if your product is something that needs an explanation to show how it is used.
Don’t forget to listen to your customers! If one customer has a question, chances are that several have the same question. Turn it into a video and answer it directly.
Testimonials are a great way to build social proof. Actually seeing your current customers in video testimonials can build trust and credibility. Hearing from satisfied customers can often do more to gain trust from potential customers than any other source.
Social Video = Increased Conversions
When you’re creating your marketing plan, don’t forget that video increases conversions (sales!). Once you’ve got a video made, don’t just embed it on your website and leave it there or put it on YouTube or Facebook and expect people to come to it. Make sure that you have optimized it for SEO and are consistently sharing it numerous times a month to really get it out there in front of people to make sure that they do see it.
Bonus TIP – Facebook
Facebook knows how important video is and puts more weight on video because more people engage with video. Facebook now has a feature that allows you to make your Facebook page cover a short video. Your video can be from 20 to 90 seconds long. Make sure to utilize that space with video!
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